Leadership Skills to Create Lasting Behavior Change

New York Times Bestseller

Struggling to change habits—your own or your team’s? Crucial Influence breaks down the psychology behind why people behave the way they do and shows you how to create real, lasting change at work, at home, and in leadership.

Written by bestselling authors and leadership experts, this book gives you practical tools to influence behavior ethically and effectively—without manipulation or pressure.

✅ What You’ll Learn:

How to motivate change without authority

The 6 sources of influence that drive human behavior

How to create habits that actually stick

Proven strategies used by leaders, managers, and top performers

Real-world case studies and actionable frameworks

👥 Perfect For:

Leaders & managers

Entrepreneurs & business owners

Coaches & mentors

Anyone trying to improve personal or team performance